For 20 plus years Joe Sequenzia has pursued his passion for strategic positioning and brand building for some of the leading brands in the world including Pepsi, Nike, Starbucks, Coca-Cola, Mitsubishi, RJ Reynolds, Fox, McDonalds, American Express, FUSA, Philip Morris, MasterCard, General Mills, Porsche, Audi, Volkswagen NA, P&G Brands, Virgin Megastores and ABC Networks to name a few.
His experience covers a wide range of marketing, advertising and alternative media expertise: from reinventing promotionally driven brand-building at Ryan Partnership to revolutionizing brand planning at Grey Advertising to generating consumer loyalty patterns at Cyrk-Simon Worldwide to devising trackable, tangible results in e-based and direct methods at Draftworldwide there is no limit to the ideas, tactics and resources Joe is willing to employ to build his clients’ brands.
His wall of Clios, Gold Pencils, Gold Reggies, etc. is a by-product of his unending curiosity and passion for innovative communications that move people to believe in brands. What he’s learned along the way ... always ask why ... never settle for good enough ... and it’s best to be lucky and good.